Man finds himself in sticky situation at Sydney’s Pitt St Mall

A man has found himself in a sticky situation after he licked a frozen billboard on display in Sydney’s Pitt St mall.

The ice sculpture was set up by V Energy to promote its Refresh drinks in Sydney’s busy CBD shopping precinct.

One punter thought he would cool down by sticking his tongue on the sculpture, on what turned out to be a rather warm and humid day in the city.

But the moment turned out to be slightly embarrassing when the man’s tongue became stuck to the frozen exhibition in the middle of a bustling mall.

The man was unable to remove his tongue from the frozen billboard despite efforts from a security guard who tried pouring water over the man’s tongue to melt the ice.

It’s not clear how long he was stuck there but he appeared to remain cool during the ordeal, much to the amusement of people walking passed.

A video has now been posted on social media prompting V Energy to reach out to the man.

“We never thought we’d have to say this, but don’t lick ice sculptures in public,” a spokesman said.

“Drink V Refresh instead.

“To the Pitt Street licker, drop us a DM @venergyaus. We have a present for you.”